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General Data Protection Regulation

Privacy Policy

I. Basic Provisions

  1. The controller of personal data pursuant to Article 4(7) of Regulation (EU) 2016/679 of the European Parliament and of the Council on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (hereinafter referred to as the “GDPR”) is Smilargan, s.r.o., Company ID No.: 03789454, VAT ID No.: CZ03789454, Na záhonech 1383/67, 141 00 Prague (hereinafter referred to as the “Controller”).
  2. The Controller’s contact details are:
    Address: Smilargan, s.r.o., Na záhonech 1383/67, 141 00 Prague
    E-mail: info@krasyorientu.cz
    Telephone: +420 721 743 501
  3. Personal data means any information relating to an identified or identifiable natural person. An identifiable natural person is a person who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, identification number, location data, online identifier, or one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
  4. The Controller has appointed a Data Protection Officer.

The contact details / relevant service providers include:

  • Shoptet s.r.o., Company ID No.: 28935675, Dvořeckého 628/8, Prague 6 – Břevnov, 169 00 – e-shop operator
  • Zásilkovna, s.r.o., Drahobejlova 1019/27, 190 00 Prague, Company ID No.: 28408306 – order delivery
  • Direct Parcel Distribution CZ s.r.o., Modletice 135, 251 01 Říčany u Prahy – order delivery
  • Česká pošta, s.p., Company ID No.: 47114983, Politických vězňů 909/4, Prague 1 – order delivery
  • GoPay – online payment gateway
  • External accounting company
  • Seznam.cz – online advertising
  • Google – analysis of user behaviour and website traffic, online advertising
  • Meta (Facebook, Messenger, Instagram) – user behaviour and website traffic, online advertising, customer support
  • External accounting company

II. Sources and Categories of Personal Data Processed

  1. The Controller processes personal data that you have provided or personal data obtained by the Controller in connection with fulfilling your order.
  2. The Controller processes your identification and contact details and data necessary for the performance of the contract.

III. Legal Basis and Purpose of Personal Data Processing

  1. The legal basis for processing personal data is:
  • performance of the contract between you and the Controller pursuant to Article 6(1)(b) GDPR,
  • the Controller’s legitimate interest in direct marketing, in particular sending commercial communications and newsletters, pursuant to Article 6(1)(f) GDPR,
  • your consent to processing for direct marketing purposes, in particular sending commercial communications and newsletters, pursuant to Article 6(1)(a) GDPR in conjunction with Section 7(2) of Act No. 480/2004 Coll., on Certain Information Society Services, where no order for goods or services has been placed.
  1. The purpose of processing personal data is:
  • processing your order and exercising the rights and obligations arising from the contractual relationship between you and the Controller; when placing an order, personal data necessary for successful processing of the order (name, address and contact details) is required. Providing personal data is necessary for entering into and performing the contract; without providing such personal data, it is not possible to enter into or perform the contract,
  • sending commercial communications and carrying out other marketing activities (targeted offers of goods and services, marketing campaigns).
  1. The Controller carries out automated individual decision-making within the meaning of Article 22 GDPR. You have provided your explicit consent to such processing.

IV. Data Retention Period

  1. The Controller retains personal data:
  • for the period necessary to exercise the rights and obligations arising from the contractual relationship between you and the Controller and to assert claims arising from such contractual relationships (15 years after termination of the contractual relationship),
  • until consent to the processing of personal data for marketing purposes is withdrawn, for a maximum of 5 years where personal data is processed on the basis of consent.
  1. After the retention period has expired, the Controller will delete the personal data.

V. Recipients of Personal Data (Controller’s Subcontractors)

  1. Recipients of personal data are persons and entities:
  • involved in the delivery of goods/services or processing of payments under the contract,
  • providing e-shop operation services (Shoptet) and other services related to operating the e-shop,
  • providing marketing services,
  • accounting companies.
  1. The Controller does not intend to transfer personal data to a third country (outside the EU) or to an international organisation. Recipients of personal data in third countries are providers of mailing services/cloud services.

VI. Your Rights

  1. Under the conditions set out in the GDPR, you have:
  • the right of access to your personal data pursuant to Article 15 GDPR,
  • the right to rectification of personal data pursuant to Article 16 GDPR or restriction of processing pursuant to Article 18 GDPR,
  • the right to erasure of personal data pursuant to Article 17 GDPR,
  • the right to object to processing pursuant to Article 21 GDPR,
  • the right to data portability pursuant to Article 20 GDPR,
  • the right to withdraw consent to processing in writing or electronically using the Controller’s address or e-mail stated in these terms.
  1. You also have the right to lodge a complaint with the Office for Personal Data Protection if you believe that your right to the protection of personal data has been infringed.

VII. Personal Data Security

  1. The Controller declares that it has adopted all appropriate technical and organisational measures to secure personal data.
  2. The Controller has implemented technical measures to secure electronic data storage and personal data stored in paper form, in particular passwords, backups and antivirus software.
  3. The Controller declares that only authorised persons have access to personal data.

VIII. Final Provisions

  1. By submitting an order using the online order form, you confirm that you have read and understood this Privacy Policy and accept it in its entirety.
  2. You agree to these terms by checking the relevant consent box in the online form. By checking the box, you confirm that you have read and understood this Privacy Policy and accept it in its entirety.
  3. The Controller is entitled to amend these terms. The new version of the Privacy Policy will be published on its website and will also be sent to the e-mail address you have provided to the Controller.

These terms are effective as of 25 May 2018.

Cookie Policy

Cookies are small data files necessary for the proper functioning of websites and, like most major websites, we may place them on your computer.

What Are Cookies?

Cookies are text files that websites store on your computer or mobile device when you start using them. They allow the website to remember your actions and preferences for a certain period of time, such as login details, language, font size and other display preferences, so that you do not have to enter them again or reset them when moving from one page to another.

How Are Cookies Used?

Cookies allow many of our pages to remember:

  • your display preferences, such as colour contrast or font size,
  • whether you have already answered questions regarding the usefulness of the website content and, if so, prevent the relevant pop-up window from appearing again,
  • whether you have consented to the use of cookies on the website.

Our website may also include video files for which cookies are used to collect information, such as where you came from before reaching the page containing the video and which videos you have played.

Allowing this type of cookie is not strictly necessary for the website to function, but it makes browsing easier and more convenient. These cookies can be deleted or blocked; however, doing so may result in some parts of the website not functioning as intended.

Information obtained through cookies is not used to personally identify you, and the structure of this information is fully under our control. These cookies are not used for any purpose other than those described here.

Do We Use Other Cookies?

Some of our pages, particularly those containing more specialised content, may use additional cookies that differ from those described above.

Where applicable, detailed information about how these cookies work will be provided in a separate notice displayed on the relevant page. You may also be asked to consent to the storage of these cookies.

How to Manage Cookies

You can manage the use of cookies according to your preferences, including deleting them. Detailed information is available at aboutcookies.org.

You can delete all cookies already stored on your computer, and most browsers also allow you to prevent cookies from being stored. However, if you choose to do so, you may need to manually adjust certain preferences each time you visit the website, and some services or website features may be restricted.

Cookie Storage, Traffic Monitoring and User Accounts

By using the website, the customer agrees to the storage of cookies on their computer. Cookies do not result in personal identification. The customer can prevent cookies from being stored through their web browser; however, doing so may limit the functionality of the Provider’s website.

The Provider’s website uses Google Analytics, a web analytics service provided by Google. This service is used to monitor and generate statistics regarding website traffic. Google Analytics operates using cookies. Cookies are used to store data relating to visits to and use of the website, including IP addresses. This data is used to improve the Provider’s services.

The website also uses Google AdSense and Google AdExchange software. This software is used for advertising based on Google AdWords.

The storage of user data, such as login credentials, is necessary for the proper use of the website. User information also includes access data (IP address, date, time and pages viewed), which is stored when a user visits the website.

This data remains anonymous and is evaluated solely for statistical purposes. These statistics are used to improve the Provider’s services. The data is not transferred to third parties for commercial or non-commercial purposes.

User data is retained for 12 months.

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