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Privacy Policy

Privacy Policy

I.
Basic Provisions

  1. The controller of personal data pursuant to Article 4(7) of **General Data Protection Regulation (EU) 2016/679 of the European Parliament and of the Council on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (hereinafter “GDPR”) is Smilargan, s.r.o., Company ID No.: 03789454, Na záhonech 1383/67, 141 00 Prague (hereinafter the “Controller”).

  2. Contact details of the Controller:
    Smilargan, s.r.o., Na záhonech 1383/67, 141 00 Prague
    Email: info@krasyorientu.cz
    Phone: +420 721 743 501

  3. Personal data means any information relating to an identified or identifiable natural person; an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, identification number, location data, network identifier, or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

  4. The Controller has appointed a Data Protection Officer.

Contact details of cooperating entities/processors:

  • Shoptet s.r.o., Company ID No.: 28935675, Dvořeckého 628/8, Prague 6 – Břevnov, 169 00, registered in the Commercial Register maintained by the Municipal Court in Prague, Section C, Insert 154209

  • Česká pošta, s.p., Company ID No.: 47114983, Politických vězňů 909/4, Prague 1, registered in the Commercial Register maintained by the Municipal Court in Prague, Section A, Insert 7565

  • DPD Czech Republic (Direct Parcel Distribution), with its registered office at Modletice 135, 251 01 Říčany near Prague, Czech Republic, registered in the Commercial Register maintained by the Regional Court in Prague, Section C, Insert 52346

  • External accounting company

II.
Sources and Categories of Processed Personal Data

  1. The Controller processes personal data that you have provided or personal data obtained on the basis of fulfilling your order.

  2. The Controller processes your identification and contact data and data necessary for the performance of the contract.

III.
Legal Basis and Purpose of Personal Data Processing

  1. The legal basis for processing personal data is:

  • performance of the contract between you and the Controller pursuant to Article 6(1)(b) GDPR;

  • the legitimate interest of the Controller in providing direct marketing (in particular for sending commercial communications and newsletters) pursuant to Article 6(1)(f) GDPR;

  • your consent to processing for the purposes of direct marketing (in particular for sending commercial communications and newsletters) pursuant to Article 6(1)(a) GDPR in connection with Section 7(2) of Act No. 480/2004 Coll., on Certain Information Society Services, if no goods or services have been ordered.

  1. The purpose of processing personal data is:

  • processing your order and exercising the rights and obligations arising from the contractual relationship between you and the Controller; personal data required when placing an order (name, address, contact details) are necessary for the successful processing of the order; providing personal data is a necessary requirement for concluding and performing the contract, and without providing personal data it is not possible to conclude or perform the contract;

  • sending commercial communications and carrying out other marketing activities.

  1. The Controller carries out automated individual decision-making within the meaning of Article 22 GDPR. You have provided your explicit consent to such processing.

IV.
Data Retention Period

  1. The Controller retains personal data:

  • for the period necessary to exercise rights and obligations arising from the contractual relationship and to assert claims from these contractual relationships (for 15 years after termination of the contractual relationship);

  • until consent to the processing of personal data for marketing purposes is withdrawn, but no longer than 5 years, if personal data are processed on the basis of consent.

  1. After the retention period expires, the Controller shall delete the personal data.

V.
Recipients of Personal Data (Controller’s Subcontractors)

  1. Recipients of personal data are persons:

  • involved in the delivery of goods/services/payment processing under the contract;

  • providing e-shop operation services (Shoptet) and other services related to operating the e-shop;

  • providing marketing services;

  • accounting companies.

  1. The Controller does not intend to transfer personal data to a third country (outside the EU) or to an international organization. Recipients in third countries may include providers of mailing or cloud services.

VI.
Your Rights

  1. Under the conditions set out in the GDPR, you have:

  • the right of access to your personal data under Article 15 GDPR;

  • the right to rectification under Article 16 GDPR or restriction of processing under Article 18 GDPR;

  • the right to erasure under Article 17 GDPR;

  • the right to object under Article 21 GDPR;

  • the right to data portability under Article 20 GDPR;

  • the right to withdraw consent to processing in writing or electronically to the Controller’s address or email specified above.

  1. You also have the right to lodge a complaint with the Czech Data Protection Authority if you believe your right to personal data protection has been violated.

VII.
Personal Data Security Conditions

  1. The Controller declares that it has taken all appropriate technical and organizational measures to secure personal data.

  2. The Controller has implemented technical measures to secure data storage and paper records, in particular passwords, backups, and antivirus protection.

  3. The Controller declares that only authorized persons have access to personal data.

VIII.
Final Provisions

  1. By submitting an order via the online order form, you confirm that you are familiar with and fully accept the Privacy Policy.

  2. You agree to these terms by ticking the consent box in the online form. By ticking the consent box, you confirm that you are familiar with and fully accept the Privacy Policy.

  3. The Controller is entitled to amend these terms. A new version of the Privacy Policy will be published on the Controller’s website and sent to the email address you have provided. These terms become effective on 25 May 2018.

Cookie Policy

Cookies are small data files necessary for the proper functioning of websites, and therefore we sometimes place them on your computer, as do most large websites.

What are cookies?

Text files that websites store on your computer or mobile device when you start using them. They allow the site to remember your actions and preferences (such as login details, language, font size, and other display preferences) for a certain period so that you do not have to re-enter them when returning to the site or browsing between pages.

How are cookies used?

Cookies help our websites remember, for example:

  • your display preferences (e.g., contrast settings or font size);

  • whether you have already responded to a survey regarding website usefulness;

  • whether you have consented to the use of cookies;

  • video-related data (e.g., how you reached the video page, which videos you watched).

Enabling these cookies is not strictly necessary for the website to function, but it will provide you with a better browsing experience. You can delete or block cookies; however, some features of the site may not function properly as a result.

Information collected via cookies is not used to personally identify you. The structure of this information is fully under our control and is not used for any purpose other than described here.

Do we use other cookies?

Some of our pages (especially those with more specialized content) may use additional cookies beyond those described above. If so, detailed information will be provided in a specific notice on the relevant page, and you may be asked to consent to their storage.

How to manage cookies

You can manage or delete cookies as you wish. For more details, visit aboutcookies.org. You can delete all cookies already stored on your computer, and most browsers allow you to prevent cookies from being placed. However, if you do so, you may need to manually adjust certain preferences each time you visit the site, and some services and features may not function.

Storage of Cookies, Traffic Monitoring and User Accounts

The customer agrees to the storage of cookies on their computer. Storing cookies does not result in personal identification. The customer may disable cookie storage in their web browser; however, this may limit the functionality of the Provider’s website.

The Provider’s website uses Google Analytics, a web analytics service provided by Google. This program is used to monitor and generate website traffic statistics. Google Analytics operates based on cookies. Cookies store data relating to visits and use of the website (including IP address). These data are used to improve the Provider’s services.

The website also uses Google AdSense and Google AdExchange, which are used for advertising based on Google Ads.

Backup of user data (e.g., login passwords) is necessary for proper website use. User information also includes access data (IP address, date, time, visited page), which are stored when a user visits the website. These data remain anonymous and are evaluated solely for statistical purposes to improve services. They are not transferred to third parties for commercial or non-commercial purposes. User data are backed up for a period of 12 months.

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